Every business needs indoor or outdoor neon signage. But, why? Why is it a smart investment? Business signage works as the primary tool of first impression that gives your business visibility. It’s more than just a vibrant and stylish name on a wall. It benefits you as a bright salesperson, guiding customers, creating awareness, and building trust around the clock.
Both custom signs that reflect your business’ uniqueness and outdoor signs to attract street persons to your business are ideal options. You just have to make sure that you will get quality advertising signs for your business. It's a completely cost-effective form of advertising. So, let’s explore the value of good business signs, their types, design tips and more.
Why Should Signage Still Matters?
Custom signs for business cover various business fields. Whether it is storefront logo, directional signage, interior display signs, and promotional banners. It combines the branding, marketing, and customer experience in a single visual asset.
DID YOU KNOW THIS?
According to studies by ‘Print in the mix’ and ‘Signworld’:
60% of consumers avoid visiting a business with poor signage, whereas, 75% consumers recommend business only because of its attractive business signs.
There are different types of signage for different goals:
- Outdoors signs for business focus on visibility and attracting foot traffic.
- Advertising signs function as a way to promote events, sales, or limited time offers.
Custom neon signs are designed specifically to represent your brand exactly how you want it to look. The design can adhere to your logo, colour palette, and brand voice or messages. However, outdoor signs for business and custom signs can help bring foot traffic, identify your business and enhance your customer experience.
Types of Business Signage
1. Outdoor Signs for Business: This sign works as putting a first impression, bold, legible, and designed to attract attention. Here are a few of the outdoor signs that you can use for your businesses:
- Channel letters: 3D letters, often backlit, are a great way to get your business name noticed.
- Monument or Pylon Signs: Standalone or sandwich signs at roadsides reach maximum visibility.
- A-Frame or yard Signs: Cost-effective and portable signs. Mini A-frames are great for sales promotions or events.
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LED & Neon Signs: Bright and energy efficient, in a perfect world, maybe even both! These signs are perfect for business operating at nighttime.
At Custom Neon Solution, we sell high-quality neon and LED signs that demand attention; daytime or nighttime.
2. Custom Signs for Business: Custom signs are designed the way you want to represent your business. These signs can represent your logo, colour palette, and brand voice.
Why choose customized options?
- Pertain to different shapes, fonts, and ways to light your signage.
- Greater brand presence.
- Complete creative control
Besides, it is good to connect with professionals or manufacturers that know how to design impactful visual signs.
3. Advertising Signs: While long-term signage is meant to last, advertising signs are meant to advise. Some common types of advertising signs include:
- Vinyl banners
- Window graphics
- Promotional decals
- Event Signage
Advertising signs are typically short-term, or they’re less expensive. But they are exceptionally effective, especially when you need to generate sales quickly.
Things To Keep In Mind When Designing Signage For Your Business
Great business signs are more about function and clarity than it is about good looks. Here are 5 things to keep in mind:
- Branding: Your signage must include your logo look and brand colours and fonts. This will create recognition and consistency everywhere.
- Visibility: You can help to increase visibility by using high-contrast colours and readable fonts. Lighted signs (LED or neon) also improve visibility; this can be more important ith low-light conditions.
- Messages: For outdoor business signs, make sure to check it is perfect according to different weather conditions. LED signage, or acrylic are good examples of durability and visibility.
Want to get it right? A signage company like Custom Neon Solutions can do everything from concept management to installation.
How To Choose a Reliable Sign Maker?
The quality of your business neon signs depends on which Signage company you choose. To make it worth to your every penny, make sure to look for the following points when choosing a professional signage company:
- Experience in design and installation
- Previous work/ portfolio
- If their manufacturing is ‘in-house’ to control quality
- Experience in getting permits or local regulations
- Positive online reviews and testimonials
- Warranty or support for the future
At Custom Neon Solutions, we do it all from exploring the idea and designing to shipping and installing. We design and make unique custom signs for business that are built to last!
Legal Requirements and Permits
Before you get down to business, you’ll probably need a permit before you install your business signage. Most specifically you need legal permission when you are installing illuminated or large outdoor signs.
Most of the time, a permit will determine:
- Size and height requirements
- Zoning criteria
- Rules around illumination
- Location restrictions
In location specific details, you can connect with the best signage company aware of the local codes and help you to navigate the permit process easily.
Maximize the Impact of Your Signage: Best Practices
To maximize the value of your investment:
- Maintain straightforward clarity in messaging
- Keep branding consistent through all signage
- Maximize visibility both day/night (lighting helps)
- Keep signage clean and maintained
- Remove outdated messaging
- Advertise with signage seasonally (for events or sales)
- Track how customers found you--to measure success
Quick Answers to Common Signage Questions Generally Asked By Clients
What Signage is Best for Small Businesses?
→ Yard signs, A-frames, custom neon signs are affordable options
How Long Do Custom Signs Last?
→ Custom signs can usually last 5 – 10 years (or longer), depending on the materials used, the care of the business, and the environment.
What's the Difference Between Business Signage and Advertising Signage?
→ Business signage is brand and directional; advertising signage is short-term marketing.
Do I Need a Permit for Signage?
→ Usually you'll need a permit—outside signage and illuminated signage usually require a permit. Your signage partner will assist in this process.
How do I choose a sign-maker?
→ Experience, design assistance, fabrication quality, permit knowledge in the local area.
Want to See Your Business Signage Taken to the Next Level?
Quality business signage is not a luxury; it is needed for growth, visibility, and brand engagement. You can have signs in your facility ranging from custom signs to outdoor signs for your business. The type of signage you pick can improve your area time and allow the right clients to connect with your business.
At Custom Neon Solutions, we can help businesses stand out through well-crafted signage. From neon design to promotional signs, we’ve covered you.
👉 When you connect with us, we will share a free mockup and quote with you to ensure the design is exactly what you’re after. We have three options for:
1- Design your own Quote.
2- Share The Image or Logo You Already Have.
3- Ask For a Quote on Your Sign Idea.
Choose any option and receive the finest services of business neon LED solutions from our side. Have a vibrant day!
